How to Upload a Project With Linkedin
LinkedIn Videos get 3x more appointment than text posts and are the most reshared form of content on the platform. Only if you are just getting started with LinkedIn video, information technology tin get super tricky to go on a track of the different specifications and formats for videos on the platform also as all the options you have to post videos on LinkedIn.
That's why nosotros've put together this super tactical guide, where we'll take you through all the ways that y'all can post your videos on LinkedIn and appoint your audience.
Not just that, only if you lot stick around till the end, nosotros'll likewise show you how you can create super engaging videos for LinkedIn in minutes using an online editing tool.
Let'due south dive correct in!
1. LinkedIn video specs and dimensions
ii. How to post a video to LinkedIn from desktop
iii. How to mail a video on LinkedIn from mobile
four. How to share a video to LinkedIn from YouTube
five. How to postal service a video to your visitor'due south LinkedIn page
6. How to post a LinkedIn Video Advertizement
seven. How to embed a YouTube video to LinkedIn Articles
8. Bonus
ane. LinkedIn Video Specs, Format and Size
Earlier we evidence you how to upload videos to LinkedIn, there are a set of LinkedIn video requirements (or specifications/specs) that you must know. Permit's take a look at the technical specs that your video files must attach to before yous upload them:
i. LinkedIn video limit - 3 seconds (minimum) to ten minutes (maximum) long
2. Best video size for LinkedIn - 75 KB to 5GB in file size
three. Video format for LinkedIn - ASF, AVI, FLV, MPEG-1, MPEG-four, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
iv. Aspect Ratios - nine:xvi (vertical), 1:ane (portrait), and 16:9 (mural). From these, 1:1 is and 16:9 are considered to exist the best attribute ratios
5. Frame charge per unit - between 10 to 60 rates per second
6. Bit rates - between 192kps to 30MBps
7. Resolutions - minimum 256 × 144 and maximum 4096 x 2304
On mobile, LinkedIn video has three post dimensions: 16:ix (landscape), ane:1 (foursquare), and ix:xvi (portrait).
On desktop, LinkedIn video has ii postal service dimensions: 16:ix (mural) and 1:i (square).
Keeping your audience and their usage behaviour in listen is utmost important while designing your LinkedIn video postal service. Allow'south say you are designing predominantly for mobile-first audiences then 9:16 is a amend bet because it provides an immersive experience. However, if you are designing for both mobile and video, then ane:1 is a better choice.
PRO-TIP: You lot tin can easily find and customise thousands of LinkedIn video templates in both 1:1 and 9:sixteen formats with InVideo's online video editor.
2. How to mail a video to LinkedIn from your desktop?
Posting a video to LinkedIn from your desktop is not all that different and you tin follow the same steps as mobile to post your videos via desktop. The merely added reward is that with desktop, you can add a custom thumbnail for your videos while uploading them, which is something you can't do on mobile.
Here'due south a pace by step guide on how to post a video to LinkedIn from your desktop:
Step 1: Head to your LinkedIn homepage
Step two: On your newsfeed, you will find the choice to upload a status, within that, click the Video option
Step 3: Click on Select video to share and this will open up a dialogue box on your desktop.
Footstep 4: Once you accept selected the file you want to upload - you lot volition see the option to upload your SRT (subtitle) file and video thumbnail.
Click on Select thumbnail and cull a file from your desktop, then click on Upload .
Next, yous can click on Select caption and upload the SRT file from your desktop if you have a separate file of captions that you want to upload.
Step 5: Next, you will write the description for your video mail service - make certain you add all the relevant hashtags and so it tin reach a wider audience. Once you're washed, click Mail to publish your video.
And that's how you tin post native videos on LinkedIn from your desktop. In the next section, we'll evidence you how y'all can share your YouTube videos on LinkedIn.
3. How to post a video on LinkedIn from mobile?
Posting videos on LinkedIn from your mobile is piece of cake. Just follow these elementary steps:
Footstep 1: Open the LinkedIn app on your mobile device and click on the plus (+) button.
Step 2: From the drib down card, select the Take a video button
Step 3: Upload or record your video
You accept 2 options:
Option 1: Upload a video from your device's gallery - you can exercise this by clicking the push button on the left of the video recording push
Option 2: Shoot a video using the LinkedIn app - you can practise this by clicking on the video photographic camera button
Step 4: Adding stickers and text
Adjacent, y'all can choose to add stickers and text to your LinkedIn video.
Once you add your stickers and text, you can rotate and resize stickers/text past pinching and zooming on them.
Stickers are a great way to highlight what the video is about. For example, if your LinkedIn videos are all about sharing daily trade tips and then yous can use the "Tip of the mean solar day" sticker for your videos.
Stride 5: Add captions and subtitles
It'southward of import to add captions to your LinkedIn videos equally LinkedIn plays your video without audio on the feed, which means that your audience volition take to click on the book button to hear the sound of your video, and could potentially simply scroll forrard without paying attending to it. Captioned videos have a improve chance of being clicked on.
Non only that simply many users on LinkedIn consume video content on mute. That's why experts recommend designing your video for sound off.
For example, check out this video from Nat Geo, where they have effectively used captions to convey the story of the video even without the audio of the video.
If yous're uploading your LinkedIn video from mobile, you volition have to upload a video file that already has subtitles and captions. You can read this blog that will show you lot the easiest way to add together captions to your videos online in minutes.
Step 6: Post Description and Hashtags
The description is the supporting copy for your video. It not just describes your video, but can help drive your message with more accent. For example, check out the post beneath to come across how the post clarification succinctly sums upwards InVideo'southward features and also includes appropriate hashtags.
In mail descriptions, short and direct is ordinarily improve, simply brand sure you include relevant links, tags, and hashtags. Also, include a call to activeness: permit the viewer know what action you'd like them to carry out after they've watched your video - requite their opinion in the comments, contact you, visit your website, etc. For example, like in our post below, you could prompt LinkedIn members to answer with how they like your video and whether they observe it useful.
Footstep seven: Ready to publish
Give a last bank check to ensure you have everything in place and then click on the Post button.
One time your video is posted, brand sure you accept out time to reply to comments. When viewers find value in your video, they are more probable to driblet a comment with follow upwards questions, bear witness their appreciation, or open a conversation.
Make sure y'all respond to those comments. Like in the video beneath, a simple "Thank you" helps set up a very outgoing tone for your content and too makes your viewers experience safe and engaged with. The prototype below is a good instance of responding to members who have left their appreciation on your video postal service.
four. How to share a video to LinkedIn from YouTube
Footstep 1: Click the Start a post choice and write the description of your video post here.
Step 2: Right later that, you tin add the link to the YouTube video you want to share to your LinkedIn profile. Don't forget to add relevant hashtags right later.
Stride three: All that'south left to practise at present is click on Postal service . Wasn't that uncomplicated?
Next, we will talk about how you tin can postal service videos to your visitor'southward page on LinkedIn and create video ads on LinkedIn.
5. How to post a video to your company's LinkedIn page
According to LinkedIn's own enquiry , a company folio video is five times more likely to get conversations started amongst members than other forms of content.
Here's a simple step by step guide to post a video on your visitor's LinkedIn folio:
Step 1: On your LinkedIn homepage, y'all volition see your company page under "pages" in the left column. Click on your visitor page - this volition accept you to your company's page
Step ii: Click on the Share a post condition bar on the homepage of your company'due south profile.
Now you tin follow the exact aforementioned steps mentioned in the previous department to upload a video to your company's page on LinkedIn from your mobile device , desktop or via a YouTube link .
6. How to mail service a LinkedIn Video Ad
LinkedIn video ads are a part of LinkedIn's Sponsored Content, a.k.a. content which is paid for. How are these video posts unlike from regular video posts?
LinkedIn video ads show up on the newsfeed with the designations sponsored or promoted, equally seen in the example below.
Sponsored Content is a native LinkedIn video ad which volition appear based on the targeting criteria you fix up while creating your LinkedIn Video Ad/LinkedIn Video Advertizing Campaign. On the other hand, promoted content is a native advertizing that volition only get shown to members who accept liked your folio.
Before showing you how to post a LinkedIn video add, let's empathise the bones requirements of LinkedIn video ads.
How to create LinkedIn Video Ads?
Starting time thing's first- brand sure you accept a LinkedIn visitor page , which is different from your personal profile. This page will permit you lot to use your Campaign Manager tool, create a Campaign Group and commencement using LinkedIn Video Ads. Once that's done, just follow the steps below to upload your LinkedIn Video Ads:
Pace 1: Open up your Campaign Grouping and click the Create button. A driblet down menu will appear.
Pace 2: Select the Campaign choice
Step 3: Now, choose your objective. This is where you lot can select what you want to attain through your video ads. For example: Make Awareness. This will help the LinkedIn Ads algorithm target your ads better.
Step 4: Next, choose your target audience. To larn more about choosing audiences and targeting, read this guide by LinkedIn . You could also use LinkedIn's targeting criteria by using its various filters like Visitor Industry, Company Size, and Job Championship.
Stride 5: Choose Video Ad as the advertising format.
Stride vi: Add together your company name or URL in the space provided.
Footstep vii: Fix your daily budget. This is how much it will cost per twenty-four hours to run your ad.
Pace eight: Now set up your bidding and conversion tracking options.
Step ix: You'll now take the option to upload a new video for your advertising, or select ane of your existing LinkedIn video posts to promote.
Pace x: On the concluding page, y'all will get to review and launch where y'all tin select your daily upkeep and set a showtime date for the campaign. Once y'all are washed, click Launch Entrada.
If you demand more help with understanding LinkedIn Ads best practices and how you can brand the nigh of them, bank check out this comprehensive guide that'll bring you lot upwardly to speed with everything y'all demand to know to take your get-go LinkedIn ads campaign live.
7. How to embed a YouTube video to LinkedIn Articles?
If you desire to share your content as a LinkedIn article, or are already writing manufactures on the platform and would like to embed videos into your commodity, then this simple step by step guide will help you lot:
Step i: Open LinkedIn on your desktop, and under the Share a post bar click on Write an article . This will take yous to your LinkedIn blog/article folio.
Step 2: You tin can start typing your commodity in the space provided and every bit you do, you will notice a plus (+) sign to the left of your text. Click on it and a menu will appear.
Step 3: From the carte, choose Link .
You lot tin can now paste a link from whatever platform where the video is hosted (due east.chiliad. YouTube). Click the enter button on your keyboard and you'll see the video will appear along with your blog/article text.
Alternatively, y'all can also paste the video link using the Video button.
Annotation: LinkedIn does not permit you upload a native video to a LinkedIn article, you tin only upload videos via an external link.
8. BONUS: How to create super engaging videos for LinkedIn in minutes fifty-fifty if you've never edited a video before?
Now that you lot know all the ways that you tin post videos on LinkedIn, it's time for you lot to create gilt-standard videos and brand the most of these opportunities. The easiest fashion to do this is using InVideo's in-built template library that comes with 5000+ ready-to-employ templates that you can customize for your own brand/folio in minutes, even if y'all've never edited a video before.
Simply follow these simple steps to turn your ideas into PRO LinkedIn videos in no time:
Pace 1: Log in or sign upward for a free account on invideo.io .
Footstep 2: Once you log in, select the pre-made template selection. You tin can now type in any keyword , for example 'real estate. Don't forget to select the aspect ratio you want to create your video in (1:1 if your audition is on both desktop and mobile, and 9:sixteen if your audience is but on mobile).
Step three: When y'all find a template you like, you tin preview information technology and click on Use this Template.
Stride 4: You'll at present be directed to InVideo's editor where you tin fully customize this template. You lot tin upload your ain files by clicking on Upload Media in the left mitt side panel or you lot can choose from InVideo'south stock library which has more than 8 1000000 loftier resolution videos, images, text labels, and more than.
You have to simply drag and drop the files in the center of the screen and they will get added to your video - you tin can and so place them accordingly.
Step five: You can besides edit the text on the template past merely dragging and dropping elements from the left to the center of the screen, and they will become added to your video. Yous may then edit the text there itself.
You can edit the length of the video, brand cuts and add voice over on the video timeline at the bottom of the screen. See the example below.
Footstep half dozen: In one case you've finished editing your video, you tin preview information technology past clicking on the play button at the middle of the chief editing bar. See the video below to learn how.
Once yous're satisfied with your edits, save and consign the video by clicking on the download button on the superlative correct corner. Later on the video has been rendered, you can download it and share across social media channels.
Wrapping up -
At present that you know everything near LinkedIn videos and how to post them, y'all are all prepare to share your first video on LinkedIn. If you're serious about creating videos for LinkedIn, you must bank check out this web log where we share LinkedIn video ideas that will increase engagement.
And if you want to know more nearly how you lot tin leverage LinkedIn ads for your make or business, read this comprehensive guide .
Lastly, if you have any questions and want to keep the conversation or learn more than, you tin can hop on over to the InVideo community and learn from 25K other marketers and video creators just like you!
Source: https://invideo.io/blog/how-to-post-video-on-linkedin/
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